Wanderlust is a travel planning website designed to help users organize
and optimize their travel experiences. The website provides itinerary planning, booking
services, travel tips, and local recommendations.
The brand values are:
◦ Authenticity: offering genuine experiences that reflect the
culture and lifestyle of the place.
◦ Connection:
promoting the connection with yourself, with loved ones and with the local community.
◦
Customization: creating tailor-made itineraries that meet the
needs and desires of customers.
◦ Wellbeing: Promote
relaxation and physical and mental wellbeing.
The target audience is: solo
travelers, couples planning romantic getaways, adventure seekers, digital nomads.